1. Bedazzle Trend.
Once Kylie does it, I want to too.
About Me
Strategy with taste. Ideas with a spine.
My Work
AI-Assisted Visual Prototyping
Sourced a Pinterest image with a girly, ballet-pink mood that felt on-brand for PINK's audience.
Used AI + Canva to prototype how the mood could translate into branded content, swapping in product to test how product could live inside that aesthetic.
Why this works: Reinforces PINK's playful, feminine identity while showing product in a lifestyle-driven, trend-relevant context.
My Work
Food Photography
My Work
Memes for Branding
Last month, I had a coffee chat with Bloom Nutrition's Social Media Director (Meme Focus), who runs the “Bloom Unfiltered” account.
I learned how a dedicated meme/unfiltered handle lets brands be funnier and more culturally resonant than their main account allows. The idea here is applying this model to Starbucks, starting with meme concepts around the Unicorn Frappuccino, tapping into nostalgia, seasonality, and current joke trends.
My Work
Midnight Snacking Campaign
There's a whole romanticized world around midnight snacking. The high of eating something ridiculous alone in the kitchen, the creative freedom of a 2 am concoction, the shared humor of catching a roommate or dad doing the same thing. It's a specific, relatable feeling brands haven't fully tapped into. And it can take on multiple stories for different brands.
“PINK isn't the snack, PINK is the uniform for the ritual.”
“Rhode with the ironic contrast (glowy skin, unhinged snack)”
“Let Oreo be the first thing on the midnight menu.”
“Liquid Death romanticizes water in an unhinged way. Midnight snacking fits perfectly”
(Not) My Work
Current Favs
2. Bloom Unfiltered Content.
I’m now convinced all DTC brands should all start unfiltered social accounts.
3. Jergens on TikTok Shop.
Heavy (and yummy) Confetti Cake Lotion promo gives Jergens TikTok Shop edge.
Let's Work Together